Selling on Noon is one of the most effective ways to tap into the UAE’s booming e-commerce market. With its expanding reach, Noon has become a popular platform for local and international sellers who wish to expand their businesses in the UAE.
This guide will walk you through how to sell on Noon in the UAE, including the essential steps, fees, and benefits.
What is Noon?
Noon is a leading e-commerce platform in the Middle East, founded in 2016 with a focus on providing a broad selection of products, from electronics to fashion and household items. Originally launched in the UAE, Noon now operates in Saudi Arabia and Egypt as well, with a reputation for fast delivery, secure payment options, and reliable customer support.
As one of the largest online marketplaces in the Middle East, Noon offers merchants access to a large audience and an established infrastructure that makes selling products easier, whether you’re a small business or a large retailer.
Benefits of Selling on Noon
Noon offers sellers a range of benefits that can enhance business growth and increase sales.
- Access to a Vast Customer Base: Noon has millions of active users across the UAE, allowing sellers to reach a larger, more diverse audience than they might through traditional channels.
- Logistics and Delivery Support: Noon provides strong logistics support, particularly for sellers using the Fulfilled by Noon model, which handles inventory storage and delivery.
- Marketing and Advertising Tools: Noon offers tools that sellers can use to promote their products directly on the platform, helping increase visibility and sales.
- Trust and Credibility: As a well-known brand, Noon gives your products a trusted platform, which can enhance customer trust.
- Simplified Payment and Transaction Processes: Noon handles customer payments, offering convenient payout options for sellers.
Noon Selling Models
There are two primary selling models on Noon for merchants to choose from, each with its unique advantages.
Fulfilled by Noon (FBN)
In the Fulfilled by Noon (FBN) model, Noon takes care of storing and delivering your products. Sellers send their inventory to Noon’s warehouse, where it’s stored until a customer places an order. Noon then handles the packing, shipping, and customer service, streamlining the entire logistics process for sellers.
Fulfilled by Partner (FBP)
The Fulfilled by Partner (FBP) model allows sellers to manage their own inventory and handle the packaging and shipping process. Sellers who prefer to control their logistics and operations directly often choose this model. Once an order is placed, the seller ships the product to the customer, giving them more flexibility in terms of handling and fulfillment.
How to Start Selling on Noon: The Complete Process
Follow these steps to set up your business on Noon:
1. Register Your Business
To sell on Noon, you’ll need to be a registered business within the UAE. This registration process involves obtaining a valid UAE trade license, which allows you to conduct commercial activities legally. Registering your business makes your operations legitimate and compliant with UAE’s business regulations.
2. Obtain Your E-Commerce License
An e-commerce license is required to sell products online in the UAE. Several free zones offer specialized e-commerce licenses for businesses looking to sell on platforms like Noon. Ensure you have this license to avoid legal complications.
3. Open a Corporate Bank Account
Opening a UAE-based corporate bank account is essential for managing payments and transactions. Noon requires this to streamline the payment process and handle transfers. Choose a bank that supports international transfers and has strong online banking features to ease business operations.
4. Sign Up for Noon
To create a seller account, visit the Noon seller website and complete the registration form. You will need to provide information about your business, including your trade license, corporate bank account details, and any other necessary documentation to verify your account.
5. Choose a Selling Model
Once your seller account is set up, choose between Fulfilled by Noon (FBN) or Fulfilled by Partner (FBP). Consider factors like storage, shipping, and logistics control when making this decision, as each model suits different business needs.
5. List Your Products
After selecting a selling model, you can begin listing your products on Noon. Product listings should include high-quality images, detailed descriptions, and competitive pricing. Noon’s guidelines help ensure consistency, so follow them closely to maximize product visibility.
6. Manage Orders and Payments
Once you start receiving orders, ensure prompt fulfillment. For FBN, Noon will handle most logistics, but if you’ve chosen FBP, timely shipping and accurate tracking are essential. Payments are processed by Noon and transferred to your corporate bank account at regular intervals.
What Fees Does Noon Charge?
Understanding the fees associated with Noon is essential to managing your costs and setting your prices.
Fulfilled by Noon (FBN) Fees in UAE
If you have an FBN model with Noon, here is your fee structure:
- Outbound Fee: A charge based on the product’s weight and dimensions, covering the shipping and handling for orders fulfilled by Noon. It ranges from 7-71 AED per unit.
- Storage Fee: Noon charges for storing products in its warehouses. Storage fees vary based on the duration and space utilized. On average it’s calculated at 1.5 AED per cubic foot per month.
- Referral Fee: A percentage-based fee on each sale, which depends on the product category, typically ranging between 5% and 25%.
Fulfilled by Partner (FBP) Fees in UAE
If you have an FBP model with Noon, here is your fee structure:
- Direct Ship Fee: This applies to orders shipped directly from the seller to the customer, based on delivery location and order volume. It ranges from 12-40 AED.
- Shipping Fee Compensation: Noon offers partial compensation for shipping costs to cover some of the delivery expenses for FBP sellers. It starts from 10 AED per order.
- Referral Fee: Similar to FBN, this fee applies to all sales, varying by product category, and ranges from 5% to 25%.
The Best Items to Sell on Noon in the UAE
Knowing what to sell on Noon is key to success. While popular categories fluctuate with trends, certain items consistently perform well:
- Electronics: Phones, tablets, and accessories are highly sought after.
- Fashion and Accessories: Apparel, jewelry, and fashion items are consistently popular.
- Home and Kitchen Products: Items for home improvement, kitchen gadgets, and decor are frequently purchased by UAE residents.
- Beauty and Personal Care: Skincare, makeup, and grooming products appeal to a broad audience.
- Health and Fitness Equipment: From yoga mats to home gym setups, fitness items attract a wide market.
Analyze market demand and seasonal trends to identify which products might have the most potential for your store on Noon.
How SolutionsFZCO Can Help
Setting up and managing your store on Noon can be challenging, especially for new sellers. SolutionsFZCO offers a variety of services to help you succeed on Noon, including support with business registration, licensing, and obtaining necessary documentation.
We also manage your seller account, listings, and performance to ensure compliance with Noon’s requirements. Whether you choose FBN or FBP, SolutionsFZCO can provide guidance on logistics and help ensure efficient order fulfillment.
By working with SolutionsFZCO, you can benefit from professional assistance, allowing you to focus on growing your business and maximizing sales on Noon.
